When digital marketing was still in its infancy, “tell a friend” campaigns were incredibly easy to implement and effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would.
Today, it’s far more challenging. People are very protective of their time and their friends’ time. In other words, they won’t send something to their friends unless they really think their friends will appreciate it.
So do “tell a friend” campaigns still make sense to use? Absolutely. But the approach has to be completely different from old-fashioned methods. Here are a few tried and true ways to make a “tell a friend” campaign work wonders for your marketing efforts. Read More