Business Owners tend to ignore the traditional press as a source for traffic and brand recognition. They’ll get exposure on social networking and social bookmarking sites, and they’ll try to get their content written up on other people’s blogs. But by and large, they don’t contact the offline public relations world.
Yet getting exposure in the offline world isn’t any more difficult than the online world. The difference is when you get exposure offline; the traffic is often both higher in volume and higher in quality than the traffic you get from online sources.
How do you get attention from the traditional offline PR world? Here are some tips that successful business owners use … Read More